Insights Lessons, case studies, and observations from making ads that actually work. 
7 Mistakes That Burn Your Ad Budget Before the Ads Even Start
adsstrategymistakesmeta-ads
One Word Changed the Ad. ROAS Jumped from 3x to 10x.
adscase-studye-commerceparenting
How to Validate a Digital Product Before You Build It
adsstrategyvalidationproduct
From 1.5x to 6x ROAS: Scaling an IT Course Creator's Ads in Poland
adscase-studydevopsit
1,200 Webinar Sign-Ups at 4 PLN Each: How a Cheap Entry Product Fueled Premium Subscriptions
adscase-studyphotographyfunnel
One Variable at a Time. The Only Safe Way to Test Ads.
adsstrategytestingmeta-ads
Validate Your Idea Before You Build It. A 500 PLN Ad Test Is All You Need.
adsstrategyvalidationanalytics
When High Frequency Is a Problem — And When It Isn't
adsstrategyfrequencyremarketingmeta-ads
450 Leads at 12 PLN Each: Pre-Selling a WordPress Course to Developers
adscase-studywordpressdevelopers
Your Next Winning Ad? You Won't Guess Which One It Is. The Data Will.
adscreative-testingperformancestrategy
Filming grocery runs for 11,802 mobile app installs at $0.36 I delivered 11,802+ mobile app installs for a cashback app in Poland by targeting deal-conscious users and optimizing creatives for maximum engagement.
ads
Selling 95 copies of a $220 online course in one week I ran Facebook and Instagram campaigns across 18 audiences to sell a premium online course in Poland, generating 95 purchases with 3.96x ROAS in one week.
ads
115,000 app installs at $0.62 for Poland's largest parcel locker network I ran Facebook and Instagram campaigns for a leading logistics company's mobile app — the one that lets you ship packages label-free, open lockers remotely, and track deliveries. Delivered 115K installs at $0.62 CPI over 12 months.
ads
Weekly Ad Insights
Tips on ad creative, testing strategies, and performance breakdowns — straight to your inbox.
I'm here to help If something's still on your mind — a question, a doubt, or just want to talk through your situation — drop me a message and I'll get back to you.
Send message