Dobry Wypiek

In 2001 a friend and I tried to start Dobry Wypiek. The product was a monthly paper bread bag with ads for local businesses, plus recipes, jokes, sudoku and puzzles.

We were aiming at 50,000 bags a month in 50+ grocery stores around Rzeszów. Bread goes home every day, flyers go in the bin. A local business could buy an ad for about the cost of printing 5,000 flyers, without paying for distribution. Grocery stores got the bags for free.

We failed. We didn’t understand the customer or the market. Sales conversations are feedback. Without them you build something nobody asked for. We hired a salesperson before we’d closed 10 clients ourselves. We didn’t like selling, so we handed it to someone else.