Hi,

There's a book called Ubik by Philip K. Dick where everything falls apart unless you keep building. The world in it decays quietly — objects revert, technology rots, reality slips. The only way out is to keep making.

I'm Matt Kicka. Here, I share everything I know. The whole thing's constantly changing as I add new stuff, learn, and build more. Currently building BaitJar — the lead magnet creation app, where you can turn a brand URL into tailored, campaign-ready PDFs based on trending topics and audience demand.