Resources
This is where I share what I know about running ads and marketing.Three Ways to Stop a ScrollNobody decides to watch your ad. They decide to stop scrolling. Threat, anomaly, opportunity — the three reflexes worth triggering in the first five seconds.
creativevideo
26 Mistakes That Kill Your Meta Ads Before They Get a ChanceThe same 26 mistakes show up in almost every Meta Ads account I've audited. Fix even three of them and it'll move your results more than any new creative.
strategymeta-ads
5 Red Flags That Mean You Should Stop Your Campaign NowZero conversions at 3x your target CPA, a Learning Limited campaign, CTR under 1% — five signals to stop and diagnose before spending another dollar.
strategymeta-ads
7 Mistakes That Burn Your Ad Budget Before the Ads Even StartMost creators don't waste money on bad ads — they waste it on bad fundamentals. Seven things worth fixing before you touch the ad manager.
strategymeta-ads
How to Validate a Digital Product Before You Build ItThe idea is maybe 5% of the outcome. The rest is a loop: build something small, show it, listen, improve — and you start it long before the product is done.
strategy
One Variable at a Time. The Only Safe Way to Test Ads.Change one thing per test and lock the rest. It sounds obvious, and almost nobody does it — which is why most ad tests can't tell you what actually worked.
strategymeta-ads
Validate Your Idea Before You Build It. A $150 Ad Test Is All You Need.A landing page, a pixel and $150 in ads will tell you whether anyone would actually pay — before you write a line of code or record a single lesson.
strategystartup
When High Frequency Is a Problem — And When It Isn'tFrequency at 3–4 is normal in remarketing and a warning sign at the top of the funnel. How to tell which one you're looking at before you refresh creative.
strategymeta-ads
Your Next Winning Ad? You Won't Guess Which One It Is. The Data Will.The ad you'd bet money on gets skipped. The one you almost cut 3x's your ROAS. Why gut feeling loses to volume, and what to test instead.
strategy
Ad Campaign CalculatorEstimate your campaign profitability — calculate ROAS, CAC, and minimum budget.
UTM BuilderGenerate UTM-tagged URLs for your marketing campaigns.
Campaign ChecklistCheck if you're ready to run ads — before spending a single dollar.
Funnel AnalyzerAnalyze your campaign funnel metrics against benchmarks and find bottlenecks
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