Campaign Checklist
Before you spend a single dollar on ads — check if you meet these conditions.
Your readiness0/15
Product & Offer
✗ 0/4A dedicated landing page converts much better than a social profile or marketplace listing.
Don't advertise something you can't deliver yet — even a free lead magnet counts.
After someone signs up, automated emails keep them engaged and move them toward a purchase.
If nobody buys organically, ads won't fix it. Validate demand first.
Infrastructure
✗ 0/4You need a Business Manager, an ad account, and your Facebook/Instagram profiles connected before you can run ads.
Set up Stripe, Shopify, or any payment processor so purchases can actually happen.
Without a pixel, Meta can't track conversions or optimize delivery.
Events like Purchase and InitiateCheckout tell the algorithm who your buyers are.
Research & Strategy
✗ 0/4"Women 25-45" is a segment. "Everyone" is not. Get specific.
If you can't articulate the problem you solve, your ads won't either.
Know your break-even ROAS and max CPA before you launch — or you're flying blind. Try the Campaign Calculator.
Upload a customer list, build audiences from pixel data, or retarget video viewers — remarketing is your cheapest conversion source.
Creatives
✗ 0/3One angle = one shot. Three angles = three chances to find a winner.
Video outperforms static on most platforms. Even simple UGC works.
The first 3 seconds decide everything. Know your hook before you film.
⚠️Not ready yetFocus on the basics first — a strong foundation will make every ad dollar work harder.
"Ads scale what works. They don't fix what doesn't."
Building your foundation? I can help you get ad-ready.Get in touch