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Fresh ad creatives that stop the scroll

I'm Matt Kicka. I work directly with DTC brands struggling to find their next winning ad. I deliver targeted creatives every week built on what's performing best.

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About me Most ads don't fail because the algorithm is broken. They fail because there aren't enough creatives to let it do its job. The algorithm needs options — the more you give it, the faster it finds what works.

1,000+ Creatives Delivered across industries

$5M+ Ad Spend Powered on behalf of clients

500% Minimum ROAS in active campaigns

How it works I take the creative work off your plate. Every week you get a fresh batch of ads, built on what your data says is actually working.

We start with a short call — Fifteen minutes on your brand, your audience, and what's already been tried. The first batch is built on that — in your voice, not a template.

A fresh batch every week — Videos and statics across multiple hooks and angles. The exact mix shifts with what your data is asking for.

I read the data and adjust — I lean into winners with new hooks and angles, replace what's not. Roughly 80% builds on proven ideas, 20% tries fresh ones. The longer we go, the sharper it gets.

Ad Examples A selection of recent work across different industries and formats.

Latest Insights

26 Mistakes That Kill Your Meta Ads Before They Get a Chance

5 Red Flags That Mean You Should Stop Your Campaign Now

7 Mistakes That Burn Your Ad Budget Before the Ads Even Start

What the FAQ? The questions that come up most on intro calls.

Will this work for my product or niche?

Probably. I've made ads across e-commerce, fintech, health, and apps — thousands of creatives across very different products. If you have a real product and people who buy it, the process is the same. On our intro call I'll tell you straight if I think it's not the right fit.

What do you need from me to get started?

A 15-minute intro call, a bit of brand context, and read access to your ad account so I can see what's working. That's it — the rest is on me.

How fast do I get the first batch?

About a week after our call. After that, a fresh batch every week.

Do you also run the campaigns?

No. I deliver the creatives — you (or your team) run them in your ad account. Each week I read the data and react in the next batch.

Are these AI-generated?

I use AI tools to ship fast — that's how one person can deliver ten a week without cutting corners. The hooks, the angles, and the call on what to send are still mine. AI is the camera and the editor, not the creative director.

Can I give feedback on what you send?

Yes — please. The whole loop depends on it. Tell me which creatives landed, which didn't, and what your numbers are saying. Next week's batch reflects that. The longer we go, the sharper the work gets.

Do you guarantee results?

No — and I'd be careful with anyone who does. The data decides. What I can promise is honest work, fresh creatives every week, and that I read every result. If you're not happy with the work itself, we make it right or we stop.

Can I cancel anytime?

Yes. No contracts, no minimums. If it's not working, stop. If it is, we keep going.

I'm here to help If something's still on your mind — a question, a doubt, or just want to talk through your situation — drop me a message and I'll get back to you. Send message